Challenge: Despite its strong reputation and loyal customer base, Janicce Beauty Spa faced challenges in attracting new clients and increasing foot traffic to its physical location. With the rise of chain salons and online booking platforms, the spa recognized the need to modernize its marketing efforts and strengthen its online presence to stay competitive in the market.

Solution: The digital marketing team at Barber Boost Agency devised a comprehensive digital marketing strategy to address Janicce Beauty Spa's challenges and drive growth. The following strategies were implemented:

Website Development and Optimization:

• Developed a user-friendly website for Janicce Beauty Spa, featuring online booking functionality, service descriptions, and stylist profiles.

• Optimized the website for local SEO to improve visibility in local search results and attract customers in the surrounding area.

Social Media Marketing:

• Launched a social media marketing campaign to showcase Janicce Beauty Spa's services, highlight client testimonials, and engage with the local community.

• Created engaging content, including before-and-after treatment photos, stylist spotlights, and beauty tips, to connect with potential clients on platforms like Instagram and Facebook.

Local Advertising and Promotions:

• Implemented targeted local advertising campaigns on platforms like Google Ads and Facebook Ads to reach potential clients in the area.

• Offered special promotions and discounts to incentivize new clients to visit Janicce Beauty Spa and experience its services firsthand.

Client Referral Program:

• Introduced a client referral program to encourage existing clients to refer their friends and family to Janicce Beauty Spa.

• Offered incentives, such as discounted services or freebies, to clients who successfully referred new customers to the spa.

Results:

• Janicce Beauty Spa saw a 30% increase in new client bookings within the first three months of implementing the digital marketing strategy.

• Website traffic and online bookings grew by 50%, with a significant portion coming from local search and social media channels.

• Social media engagement metrics, including likes, comments, and shares, doubled, indicating increased brand awareness and community engagement.

• The client referral program generated a steady stream of new clients, with referrals accounting for 20% of new bookings.

Testimonial: "Laibell Media has been instrumental in helping us reach new clients and grow our business. Their digital marketing expertise and personalized approach have made a significant impact on our online presence and bottom line. We're grateful for their partnership and ongoing support."

Janicce, Owner of Janicce Beauty Spa